Every company needs to determine for itself what its advantages in the cloud are. In most cases I think it will apply to generic services and applications like infrastructure, crm, hrm, bi and general administration and office suites. Actually, there are just a few reasons why you wouldn’t purchase these as a cloud service. Especially the customer specific and specially developed applications that are of distinctive value for a business, those applications you want to keep close to you: in a private cloud. This is not set in stone, there is free movement between the private and public cloud. Sometimes generic applications are very specific to one company or the other way around: a distinctive service can become mainstream over time and be better placed in the cloud. As a company, if you have a cloud strategy with a scope of three years, you start with the 100 percent generic applications and gradually work towards the specific. Then it is necessary to integrate that hybrid landscape. A cloud service integrator can sow the patchwork quilt together. Not only in technical sense, but also in terms of security, compliance and availability.
This way cloud services get a very logical and consistent place in the IT-landscape of an organization. Reliable, cost effective and scalable. Though the latter should not be exaggerated. One of the most persistent promises of cloud service providers is the pay per use model. That sounds more interesting than it is, because the application landscape and thus the hosting or service needs of most companies develop gradually. But perhaps that is a relic from the days when the cloud was still approached as a hype. So let’s accept the cloud as it is, and our high value applications in the (private) cloud.